ATT&CK MATRIX
Reference · MITREThe full MITRE ATT&CK Enterprise kill chain — every tactic column and technique cell, collected fresh from MITRE's public STIX. Cell intensity = how many tracked threat groups use the technique; ◆ = cited in advisories we collect. Click a technique for detail; filter by group to see one actor's playbook.
Adversaries may poison mechanisms that influence search engine optimization (SEO) to further lure staged capabilities towards potential victims. Search engines typically display results to users based on purchased ads as well as the site’s ranking/score/reputation calculated by their web crawlers and algorithms.(Citation: Atlas SEO)(Citation: MalwareBytes SEO) To help facilitate [Drive-by Compromise](https://attack.mitre.org/techniques/T1189), adversaries may stage content that explicitly manipulates SEO rankings in order to promote sites hosting their malicious payloads (such as [Drive-by Target](https://attack.mitre.org/techniques/T1608/004)) within search engines. Poisoning SEO rankings …